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How ideas spread

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This summer's reading project has been on the topic of how ideas spread. Turns out, there has been a lot of research on this over the years, dating back to the 20s The four best books on the topic are as follows. (Email me at josh@joshhunt.com if you know others). The Diffusion of Innovation , by Everett Rogers. This book is a classic textbook on the topic. It was originally published in the early 60s and has undergone five additions, The current addition has 512 pages. It reads like an academic book. Very thorough. Very dense. The Tipping Point, by Malcolm Gladwell. No doubt the most popular book in this category, and, deservedly so. It is a great read. Unleashing the Ideavirus, by Seth Godin. I think I have read nearly everything Seth Godin has written. This is a good one. PyroMarketing, by Greg Stielstra. Greg Stielstra has been involved in marketing over 750 b...

What to all gowing churches have in common?

All growing churches have one thing in common. They have lots of differences: ·   They may be seeker-driven or seeker-hostile. ·   They may be contemporary or traditional. ·   They may be Sunday School based or do home groups. ·   They may be purpose-driven or may have never heard of purpose-driven. What do all growing churches have in common? It is not location or worship style or any particular methodology. The thing that all growing churches have in common is not at the congregational level at all. At that level, they are very different. But, at the cellular level, they are very similar. To use the analogy of the body, they may be a deer or a cat or an elephant, but at the cellular level, they have a similar functioning. (Any biologists out there? How close to right on a physical level is the analogy? Write me at josh@joshhunt.com ) At the cellular level, all growing churches have doubling groups. No matter what the size of the church, or style of...