How ideas spread
This summer's reading project has been on the topic of how ideas spread. Turns out, there has been a lot of research on this over the years, dating back to the 20s The four best books on the topic are as follows. (Email me at josh@joshhunt.com if you know others). The Diffusion of Innovation , by Everett Rogers. This book is a classic textbook on the topic. It was originally published in the early 60s and has undergone five additions, The current addition has 512 pages. It reads like an academic book. Very thorough. Very dense. The Tipping Point, by Malcolm Gladwell. No doubt the most popular book in this category, and, deservedly so. It is a great read. Unleashing the Ideavirus, by Seth Godin. I think I have read nearly everything Seth Godin has written. This is a good one. PyroMarketing, by Greg Stielstra. Greg Stielstra has been involved in marketing over 750 b...